An Objective 3rd PartyWith over 25 years of business development experience working with large and small professional service firms as well as technology companies, Kevin is well versed in:
- Solution selling
- Selling for value
- Spin selling
Kevin applies these skills as an objective 3rd party who can help you ascertain the most effective narrative that is not only congruent with your brand, but can accomplish your revenue/marketplace goals.
The Power of Story Telling
Kevin is not so much a videographer as he is an effective storyteller. Effective story telling is important because when an audience consumes uninteresting information they are not motivated to want to learn more. However, the latest neuroscience research reveals that when your audience hears a compelling story, their brains actually change dramatically. Not only are the language processing parts of the brain activated, so are the parts that would be used if they were actually in the story themselves. As a result, a story told in a compelling fashion allows an audience to experience it as if it were real. This kind of emotional involvement is the difference between an effective vs. not so effective promotional video.